The Diamond Playbook

Why traditional delivery models are breaking and what replaces them

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

Why traditional delivery models are breaking and what replaces them

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.

The Diamond Playbook

Why traditional delivery models are breaking and what replaces them

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

Why traditional delivery models are breaking and what replaces them

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.

The Diamond Playbook

Why traditional delivery models are breaking and what replaces them

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

The Diamond Playbook gives CIOs, COOs, and platform leaders a clear path beyond outdated consulting models.

It shows how to shift to services that are productized, AI-augmented, and outcome-driven - designed for the speed and complexity of today’s enterprise.

Why It Matters

Technology services are at a breaking point.

  • Projects take too long.

  • Teams are padded with juniors.

  • Costs only go up.

Those models can’t survive the decade.

The Diamond Playbook explains what replaces them - and why leaders who act now will be best positioned to deliver speed, predictability, and lasting outcomes.

What You’ll Learn

Why traditional service models no longer work in the AI era.

  • The Diamond Model: automation at the base, expertise in the middle, strategy at the top.

  • The PAD Framework: how services are productized, augmented, and distributed.

  • A new value model: pricing aligned to outcomes, not hours.

  • A glimpse of autonomous services that will redefine enterprise operations.

Why traditional delivery models are breaking and what replaces them

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.

20 years of making
ServiceNow matter.

Top 1% architects. Nearly a decade of expertise each.
Ask more from ServiceNow. Ask iconica.