Make ServiceNow Simple Again


Our Story
Built with one mission: Make ServiceNow Simple Again.
Because the platform is powerful. But the way it’s delivered needs a revolution.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations. We saw first-hand what ServiceNow can be: not just a platform, but a strategic engine for how modern enterprises run and reinvent themselves.
But we also saw what went wrong. Delivery got commoditized. Projects slowed down. Quality dropped. Too many juniors, too much bloat, not enough outcomes.
Iconica was born not to optimize that system - but to reinvent it.


Meet the founding team
Meet the founding team
Meet the founding team



Michel Regueiro
The Visionary



Thomas Gouy
The Enabler


Eugene Wolf
The Rainmaker
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.



03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.



02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.



04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.



Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Make ServiceNow Simple Again


Our Story
Built with one mission: Make ServiceNow Simple Again.
Because the platform is powerful. But the way it’s delivered needs a revolution.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations. We saw first-hand what ServiceNow can be: not just a platform, but a strategic engine for how modern enterprises run and reinvent themselves.
But we also saw what went wrong. Delivery got commoditized. Projects slowed down. Quality dropped. Too many juniors, too much bloat, not enough outcomes.
Iconica was born not to optimize that system - but to reinvent it.


Meet the founding team
Meet the founding team
Meet the founding team



Michel Regueiro
The Visionary



Thomas Gouy
The Enabler


Eugene Wolf
The Rainmaker
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.



03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.



02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.



04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.



Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Make ServiceNow Simple Again


Our Story
Built with one mission: Make ServiceNow Simple Again.
Because the platform is powerful. But the way it’s delivered needs a revolution.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations. We saw first-hand what ServiceNow can be: not just a platform, but a strategic engine for how modern enterprises run and reinvent themselves.
But we also saw what went wrong. Delivery got commoditized. Projects slowed down. Quality dropped. Too many juniors, too much bloat, not enough outcomes.
Iconica was born not to optimize that system - but to reinvent it.


Meet the founding team
Meet the founding team
Meet the founding team



Michel Regueiro
The Visionary



Thomas Gouy
The Enabler


Eugene Wolf
The Rainmaker
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.



03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.



02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.



04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.



Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.
Let's Build Something Iconic.
Ready to transform ServiceNow? We're here to help. Contact us today to learn more about our innovative solutions and expert services.