Intelligent Outcomes for ServiceNow
Our Story
Built with one mission: make ServiceNow work at scale.
Because the platform is powerful.
But as it becomes business-critical, the way it’s governed must evolve.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations.
We saw first-hand how ServiceNow can become far more than a platform - a strategic engine for how modern enterprises operate and evolve.
But we also saw what happens as platforms scale.
Complexity accumulates. Decisions fragment. Priorities blur.
And over time, outcomes become harder to sustain.
iconica was born not to optimise delivery, but to help organisations regain clarity and direction as ServiceNow scales.
Meet the leadership team
Meet the leadership team
Meet the leadership team
Michel Regueiro
CEO - Co-Founder
Eugene Wolf
CRO - Co-founder
Thomas Gouy
COO - Co-founder
Koen Van Der Kaa
Managing Director Netherlands
Vicki Harris
US Sales Director
Erwin ter Berg
Delivery Director - Europe
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Intelligent Outcomes for ServiceNow
Our Story
Built with one mission: make ServiceNow work at scale.
Because the platform is powerful.
But as it becomes business-critical, the way it’s governed must evolve.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations.
We saw first-hand how ServiceNow can become far more than a platform - a strategic engine for how modern enterprises operate and evolve.
But we also saw what happens as platforms scale.
Complexity accumulates. Decisions fragment. Priorities blur.
And over time, outcomes become harder to sustain.
iconica was born not to optimise delivery, but to help organisations regain clarity and direction as ServiceNow scales.
Meet the leadership team
Meet the leadership team
Meet the leadership team
Michel Regueiro
CEO - Co-Founder
Eugene Wolf
CRO - Co-founder
Thomas Gouy
COO - Co-founder
Koen Van Der Kaa
Managing Director Netherlands
Vicki Harris
US Sales Director
Erwin ter Berg
Delivery Director - Europe
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Intelligent Outcomes for ServiceNow
Our Story
Built with one mission: make ServiceNow work at scale.
Because the platform is powerful.
But as it becomes business-critical, the way it’s governed must evolve.
We’ve been here since the beginning. Our team helped introduce ServiceNow to Europe and Asia, leading some of the first and most complex enterprise transformations.
We saw first-hand how ServiceNow can become far more than a platform - a strategic engine for how modern enterprises operate and evolve.
But we also saw what happens as platforms scale.
Complexity accumulates. Decisions fragment. Priorities blur.
And over time, outcomes become harder to sustain.
iconica was born not to optimise delivery, but to help organisations regain clarity and direction as ServiceNow scales.
Meet the leadership team
Meet the leadership team
Meet the leadership team
Michel Regueiro
CEO - Co-Founder
Eugene Wolf
CRO - Co-founder
Thomas Gouy
COO - Co-founder
Koen Van Der Kaa
Managing Director Netherlands
Vicki Harris
US Sales Director
Erwin ter Berg
Delivery Director - Europe
Our Values
Our Values
Our Values
01
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
Big Picture First
Aim high, align fast, scale smart.
03
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
Trust, Always
Transparent partnerships that last.
02
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
Clarity in Action
No jargon, just outcomes.
04
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Heartfelt Connections
Because real change is human.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.
Unlock the Future of
ServiceNow Transformation
Traditional delivery models hold back your platform’s potential. The Diamond Playbook shows how AI-enhanced services can deliver faster outcomes, predictable costs, and lasting value from ServiceNow.